The development of a wordmark for a publication communicating meaning and begins to build a visual language.
THE DEFINING QUESTION
How can we create a wordmark for a publication that communicates the merging of technology and nature?
Knowing I wanted to create a publication based on technological innovations within nature, I created a mood board to help inspire that one word to combine all my ideas into one.
I landed on Fusion. Perfectly encompassing my idea of technology and nature coming together to change the world. A concept statement was built.
Early Typeface Choices
SKETCHING AND CRAFT
ORIGINAL TO FINAL
This wordmark is just the identity of an upcoming publication design. More work to come!
Mockups provided by FreePik